Aurrerá (word from the Basque language "aurrera" which means "forward") is a defunct grocery chain in

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. It started operations in 1958 in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

, and folded in 2001 after being acquired by

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

. During 2001 and 2002, the remaining Aurrerá stores became

Bodega Aurrerá Bodega Aurrerá is a Mexican discount store owned by Walmart de México y Centroamérica. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names su ...

and

Walmart Supercenter Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

stores. In addition, many products (mostly

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...

) are now marketed at these stores under the Aurrerá brand, similar to Walmart's ''

Great Value Walmart, Walmart, Inc., like many large retail and grocery chain stores, offers private brands (also called house brands or store brands), which are lower-priced alternatives to brand, name brand products. Apparel brands Major brands In March 2 ...

'' brand.

History and pop culture

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. ''Aurrera'' in Basque means “Come on”, “Forward”. * 1958: Opens the first store Aurrera, with the branche Bolívar. * 1960: Begins to operate stores Superama 1960. * 1964: Starts operations Vips Restaurants 1964. * 1970: Begins

Suburbia A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separate ...

and Bodega Aurrerá operations. * 1976: Inaugurate First Distribution Center in Mexico (in Spanish, ''CEDIS''). * 1978: Opening of restaurants El Portón (The Gate). * 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico. * 1990: Aurrerá starts the

barcode A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or o ...

system in Mexico. * 1991: Walmart and Cifra makes a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

. Creation of the International Division of Walmart Stores and signed a partnership agreement with Cifra. Born the first

Sam's Club Sam's West, Inc. (doing business as Sam's Club) is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton as Sam’s Wholesale Club. , Sam's Cl ...

in Mexico. * 1993: Began operations Walmart Supercenter. The supermarkets Aurrerá changes style and design in Walmart stores. * 1994: They're joined Suburbia and Vips inner the association Cifra/Walmart Distribuidora, S.A. de C.V. * 1997: Walmart buys most of the shares and acquiring control of the company. * 1999: Following the implementation of NAFTA

orth American Free Trade Agreement Orth can refer to: Places * Orth, Minnesota, an unincorporated community in Nore Township, Minnesota, United States * Orth an der Donau, a town in Gänserndorf, Lower Austria, Austria * Orth House, a historic house in Winnetka, Illinois, United S ...

Grupo CIFRA initiates Mexico's first duty-free importation of fresh Canadian Beef from Biological Farm Management Systems (BFMS) Inc., an Alberta, CANADA export company. * 2000: Grupo Cifra renames figure at Walmart de Mexico. * 2001: Aurrera stores become

Supercenters and Warehouse Aurrera. This store has appeared in many

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...

s and Mexican films. Supermarkets of Mexico Retail companies established in 1958 Retail companies disestablished in 2001 2001 mergers and acquisitions 2001 disestablishments in Mexico Mexican companies established in 1958 {{retail-company-stub